GWENGWERE COOPERATIVE MAKES STRIDES IN COMMODITY MARKETING
- Created: Monday, 22 March 2021 15:15
- 22 Mar
For an individual smallholder farmer, sourcing markets for produce can be a tiresome and costly activity. Even after the efforts, one is never guaranteed that they will get the best possible deal. Such challenges are likely to lead smallholder farmers to turn away from farming activities and look for other less involving and profitable economic activities or perpetuate subsistence farming . To smallholder farmers who are members of Gwengwere cooperative, these challenges have been remitted to the archives of history. African Institute of Cooperative Citizenship (AICC) organized farmers into collective marketing groups and trained smallholders farmers under Gwengwere cooperative to be engaged in commodity aggregation and collective marketing. The intervention made the cooperative to establish an outlet that is bridging the gap between the Cooperative and potential markets thereby allowing them guaranteed access to markets.